How to Design a Customer-Based eCommerce Website?

Ecommerce companies are about to enjoy a big boost. It’s time to pull your socks up if you manage an ecommerce firm. Sure, you might experience an increase in website traffic since everyone wants to shop online. However, it is ultimately your responsibility to turn those visitors into clients. That’s why it’s critical to consider the customer experience while designing your website. Let’s take a look at some of the things you should bear in mind in this post.

Tips for designing a customer-oriented eCommerce website

Let’s take a look at some techniques to make your ecommerce website development services more customer-friendly:

1.   Develop a mobile-friendly website.

Mobile has outshined desktops as the most popular way to access the internet, including for shopping. If you want to attract customers who prefer to purchase on their smartphones or tablets, make sure your website is totally responsive. Otherwise, you might not be able to convince those precious mobile visitors to buy on your site.

2.   Reduce page loading time.

Impatient customers may abandon a website if it takes too long to load. The main point is: don’t keep your site visitors waiting. What can you do to speed up the loading of your website? To begin, determine how your site currently performs in terms of page loading speed. Enter your website’s URL into Google PageSpeed Insights. You’ll be able to see your current page loading speed this way. You may use this tool to test the website loading speed on both mobile and desktop platforms. They also offer advice on how to improve the speed of your website.

3.   Make the most out of product photography.

Use only high-quality photos on your content pages that are not too large in file size.  This will improve the performance of your web store page and the user experience of your clients.

You can do the following thighs to maintain the image quality:

  • Particularly with full-page banners, compress your graphics and strike a balance between size and quality. You can use tools like Adobe Photoshop, Luminar, or Affinity photo that suit your budget.
  • Spend time photographing your things; customers are more inclined to purchase items if they see what they are buying.

4.   Display social proof.

Look for ways to display your future customers the positive comments you have received from your existing customers while constructing your ecommerce site. Include a section where customers can rate your products. Include a testimonials section with client images and a comment about their positive experience working with you. Customers can write reviews of your items and tell you what they appreciate about them, which you can then post on your blog.

5.   Have a simple & secure checkout process.

Make sure your entire checkout process is simple, easy to understand, and uncomplicated. Remove any unnecessary procedures and gather the essential consumer information, such as billing and delivery addresses. Providing as many payment alternatives as possible, including alternative payment solutions like PayPal, ensures that every buyer purchases without difficulty.

6.    Have an easy-to-navigate website structure.

Your product categories and pages should be easy to navigate. Make it simple for your customers to find products and filter them based on color, size, or product category. The more straightforward your categories and pages are to navigate, the easier it will be for your customers to find what they are looking for and make a purchase.

7.   Offer multiple payment options.

You must consider various preferences and provide a variety of options. If you don’t give cash on delivery and someone explicitly requests it, they may abandon their cart. Due to a lack of options, you may lose out on potential customers. Offer numerous payment choices on your ecommerce website to avoid this. The following are some of the methods you should have: Cash on Delivery, Credit Card Cards, Debit Cards, Mobile Wallets, Gift Cards, Net Banking, etc.

8.   Include a frequently asked questions section.

Give them the answers even before they wish to contact you. You’ll need to comprehend their motivations and worries to do so. You might include a section that covers these typical issues in your FAQ section. Many brands offer a detailed FAQ section on their websites. They even broke all of the questions into several groups.

9. Deploy chatbots.

Chatbots can help you improve your customers’ overall experience. You can use them to respond to consumer questions, provide product recommendations, and even connect customers with customer support agents. You may also use chatbots to expand your presence on other social media networks. For example, many brands ask customers a series of questions via chatbots to determine their preferences.

The Bottom Line

A customer is always right! Your ultimate goal should be to make their buying experience as pleasant as possible. To improve your ecommerce website and increase your consumer experience, use the recommendations listed above. If you feel like hiring a web design company, you can also go for that to have a stunning eCommerce website.

If you have any queries on how to build a customer-focused ecommerce site, please share with us!