Having a sharable and engaging site draws customers. If you know how to design an engaging website, you’ll keep visitors on your site — they’ll come, stay, explore, interact, engage, and, more frequently, make purchases.
In today’s world, developing a site is one of the most important steps towards small business success. It is the foundation for creating an online presence and growing your business.
However, developing an effective website that engages your target local audience takes skill and strategy. From understanding user behaviour to optimizing for local search, web design uk for local audiences requires special consideration.
Research shows that more than half of local business websites receive fewer than 500 visits per month, while more than 90% of virtual content receives no Google traffic. If your website generates less traffic than you’d like, it’s time to start weighing what digital marketing strategies will best align with your website development company’s UK goals. This article will discuss tips for engaging your local audience through website customization.
5 Tips for Engaging Your Local Audience through Website Customizing:
1. Craft engaging, high-quality content:
If you’re wondering how to get more traffic to your website, one great way to create engaging, high-quality content that answers a question or solves a specific problem. This helps establish your website’s authority and position your company as an industry leader.
Creating unique, engaging, and valuable content can also help with SEO. The more you optimize your content and drive traffic to your website, the higher it will rank in search engine results pages (SERP). Furthermore, posting informative and helpful content can increase the likelihood of returning visitors. This is because readers will recognize your content as valuable and trustworthy.
When creating content, ensure that it is easy to read and follow. For example, a website subheading will assist the reader in quickly and easily locating the information they seek.
2. Work on your search engine optimization (SEO):
Search engine optimization, or organic SEO, entails creating content and maintaining a technically sound website to reach customers without (or in addition to) paying for advertisements.
Organic SEO can be a significant investment that takes months or even years to pay off, but the benefits are enormous. Your SEO strategy, as well as search engines like Google, have become increasingly important. It improves its technologies to provide users with more relevant results, such as local search results for restaurants, salons, and other services near their current location.
3. Use digital ads to promote your site:
You’ve seen them all over the internet: ads for everything from online classes to sunglasses. These ads are known as digital or banner ads, intended to direct traffic to a website or campaign-specific landing pages. These ads are effective because they can be placed on blogs or websites that target a specific audience, such as outdoor enthusiasts or home project DIYers.
On social media platforms like Instagram and Facebook, digital ads can be targeted to particular groups and broken down by age, interests, gender, or education level. Data on visitors’ activity on your website, such as which pages or products they viewed and when, can help you quickly create and manage ads to target people looking for something you have to offer.
You can collaborate with a consultant or a website development company in UK to develop a paid media strategy, which includes where to place your ads and how long they should run.
4. Have a mobile-friendly website:
Mobile searches are one of the primary ways that local customers discover and view information about your business. It has also become an important factor in SEO, with more traffic coming from smartphones and other mobile devices than ever.
If you still need to optimize and make your company’s website mobile-responsive, doing so could help your local marketing.
Those who use mobile search are already in your area and looking for nearby businesses to visit. Ensuring your website looks good on iPhones and smartphones could transform your business overnight.
5. Send emails that link to your website:
Email marketing is a tried-and-true way to increase traffic. Email can be an effective outreach tool for targeting and informing your audience, as well as driving traffic to specific pages of your website.
There are two main types of email promotions:
Email newsletters may include pertinent information and promotions, such as events or sales. They can direct visitors to your website to read an article or participate in a promotion. While these may attract a few new website visitors, they can effectively generate visits and sales from your target audience: those who already know you.
Promotional emails can target specific sales or events. For example, you could promote a wine tasting or a trunk show in your shop. Promotional emails can also help you promote new videos, products, or services that you’ve uploaded.
In both cases, you can use data to segment your email list and send targeted newsletters or offers to the most receptive segments. When your target audience recognizes the value you can bring to their organization, you may wonder why you didn’t launch an email campaign sooner.
Conclusion:
Every small business owner is busy, but promoting your website is essential. “You can have the best website in the world, but if you don’t drive traffic to it, no one will know how great the site—or your company—is,” Wade says. “It’s essential to growing your business and will pay off.”
As an experienced web design company uk, we are committed to producing functional, satisfying, and engaging websites. Explore our design portfolio of over 1,200 handcrafted websites to see why we’ve received over ten web design awards!