Retail Store Digital Marketing Strategies You Should Try
In today’s digital age, with the growth of big-box retailers and e-commerce giants, it can be hard to stay afloat as an independent store owner. But there are some ways you can use digital marketing to get the edge on the competition. Let’s talk about a few ideas for ways you can do just that!
If you’re wondering what digital marketing techniques you could use to boost your store’s sales and brand presence, you’ve come to the right place. In this post, we’ll talk about examples of how different digital marketing techniques can work for brick-and-mortar retail stores.
Facebook Live Video
Facebook Live video is a fun way to build community and expose your retail events to more people! Because Facebook Live videos are live, they’re immediately shareable. And since so many people view live videos, this gives the opportunity to gain more exposure for your brand. But that’s not all! Live videos also give an opportunity for engagement. The more engaged your viewers are with your brand, the better chance they are to purchase products or services.
When you’re thinking about how to use Facebook Live videos in your retail store, think about scheduling them during hours when you know people will be interested in what’s happening. For example, if you announce a special event at 4PM, try to schedule a live video at that time.
One thing to remember when you’re in the middle of a live video is to not get too crazy. You want your video to look professional, so avoid having people or animals walking around behind you! Make sure to talk clearly, and focus on framing your face for it if you’re doing a demonstration.
Snapchat geofilters are another fun way to share photos from your retail store. If you haven’t heard of Snapchat geofilters, they’re filters that are overlaid on photos taken at a particular location. Larger cities sometimes have their own Snapchat geofilter, but they can also be designed for smaller locations like retail stores.
Since Snapchat is so visual in nature, this makes it a great platform for reaching customers to see your store’s brand and products. You can also use Snapchat geofilters to promote your products and keep people engaged.
YouTube is one of the biggest video platforms in the world, and it’s a great tool to used by many digital marketing agencies. In fact, YouTube is so large that most people browse it through its app on mobile devices. This makes YouTube an easy way to get your brand in front of more potential customers.
One way you can use YouTube on your retail store is by putting together some good content that viewers would like to watch.
An email platform and an email list are required.Next, you can create a simple email template for announcing new products or sales, or you can get more personal by highlighting your store’s community participation or personal images and tales.
If you’re opening a new store or staffing up, try a profile-based email highlighting employees. This can help others discover your business, and give your employees a chance to share their own experiences with the store. Customers want to know who’s behind the company they’re buying from. Because of this, putting employees in the spotlight can be a very effective strategy.
Think of employee spotlights as mini-introductions to your store’s employees. They’re a terrific way to personalize your marketing efforts and expose your customers to the people they may encounter when they visit your store, whether you host them on your website or your social media accounts.
Stories from the internet
Instant, dynamic, and rapid video material is available through the Stories features on Facebook, Instagram, Snapchat, and WhatsApp.
Stories is regularly used by approximately one billion people across all four platforms. And as recently as a year ago, roughly 64% of firms were already using or planning to utilize Stories in their digital marketing efforts. A social media account on any of the networks we listed is all you need to get started. The first step is to post daily updates, “look around the boutique” tales, product unpacking stories, product instructional, and customer-service-themed stories.
With the Highlights function in these apps, you can quickly create video footage that can be organized and stored for later use.
Ads in Google’s Shopping
If you’re a retail store owner with a limited advertising budget, you don’t want to waste your money on anything. If you’re going to spend your money, you’ll want to be sure you’re getting a solid return.
Using Google Shopping Ads can yield a high return on investment, which is why we recommend you to check out and save this guide, The Retail Store Owner’s 11-Step Guide to Launching Google Shopping Ads.
To successfully use digital marketing for your retail store, you must think of your business as a company that sells products as well as “experiences.”
Show off what makes your business special to customers, and we guarantee they will notice. Digital marketing is no longer an option for retail stores. It’s vital to the success of the business today. You can’t afford not to make use of it!
Be sure to click on the links above if you’re interested in learning more about specific strategies. If you’re ready to try digital marketing for your store, our Shopify team would be happy to help.